I’m a passionate graphic designer who loves bringing ideas to life, whether in print or on screen. With over 30 years of experience, I’m committed to creating designs that don’t just meet your needs – they exceed them.

Let me help bring your vision to life through:

Brand Development

• Eye-catching logos and complete brand identities
• Professional stationery and business materials
• Custom forms that work as beautifully as they look

Digital Solutions

• Stunning, user-friendly, responsive website designs
• SEO optimization to help you get found online
• Strategic social media presence and reliable hosting

Print Materials

• Attention-grabbing brochures, catalogs, and annual reports
• Impactful posters and flyers that get noticed
• Professional publications that tell your story

Retail & Display

• Stand-out packaging design
• Eye-catching point-of-purchase displays
• Memorable trade show exhibits and booth designs
• Unique promotional products (clothing, office supplies, home items) that leave a lasting impression

Special Projects

• Do you have something up your sleeve that doesn’t fit into any category? Let’s explore your concept together.

I’m looking forward to turning your ideas into reality!

My creative journey began after graduating from Philadelphia College of Art, when I embarked on a move to Los Angeles. There, I was fortunate to join Pacific Eye and Ear (PE&E), a prestigious graphic design and advertising agency renowned for creating iconic album packaging and marketing materials for legendary artists including Alice Cooper, Aerosmith, Black Sabbath, Cheech and Chong, Luther Vandross, and George Carlin.

This paved the way for my next professional venture. In partnership with one of PE&E’s owners, we launched David Hale Associates, where we developed marketing campaigns for industry leaders like Paramount Pictures, Warner Brothers, Panavision, and NGK Spark Plugs.

Recognizing the graphic shift toward computer-generated graphics, I embraced the opportunity to evolve professionally. I re-invented myself as a full-time freelance digital graphic designer, working from my home studio. My portfolio expanded to include entertainment work for 20th Century Fox and MGM; non-profit initiatives for The Elton John AIDS Foundation, The American Red Cross, and The Climate Leadership Conference; and political campaigns through The Strategy Group, including Obama/Biden, Jerry Brown, and John A. Pérez. I also developed creative strategies for organizations such as Solec Solar, USC Annenberg School of Communications, and The White House, among others.